POWERING THE BRAND
As a commercial electrical contractor and service provider for large construction projects (retail locations, educational facilities and healthcare centers), Boys Electrical sought the experience of SKY Advertising to develop a brand framework and positioning strategy, capitalizing on their successful reputation and grow their customer base. This involved the development of a comprehensive style guide utilizing refreshed corporate identity marks and elements, custom photography and video, corporate collateral material and an updated website to showcase their brand and illuminate the company’s communications.
AMPING UP THE WEBSITE
Every construction job needs a solid foundation. From their target markets to their core capabilities, SKY Advertising collaborated with Boys Electrical Contractors to ensure their website easily gives potential partners decision-making information on their capabilities and value. Not only is its framework performance driven for multiple devices, the website is user-friendly on the backend for updates and analytics tracking, but it is easy to navigate and makes gathering information on the company a breeze.
Featured: boyselectrical.com
