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BOYS ELECTRICAL CONTRACTORS

POWERING THE WAY

POWERING THE BRAND

As a commercial electrical contractor and service provider for large construction projects (retail locations, educational facilities and healthcare centers), Boys Electrical sought the experience of SKY Advertising to develop a brand framework and positioning strategy, capitalizing on their successful reputation and grow their customer base. This involved the development of a comprehensive style guide utilizing refreshed corporate identity marks and elements, custom photography and video, corporate collateral material and an updated website to showcase their brand and illuminate the company’s communications.

boys electrical light bulb

POWERING THE BRAND

As a commercial electrical contractor and service provider for large construction projects (retail locations, educational facilities and healthcare centers), Boys Electrical sought the experience of SKY Advertising to develop a brand framework and positioning strategy, capitalizing on their successful reputation and grow their customer base. This involved the development of a comprehensive style guide utilizing refreshed corporate identity marks and elements, custom photography and video, corporate collateral material and an updated website to showcase their brand and illuminate the company’s communications.

AMPING UP THE WEBSITE

Every construction job needs a solid foundation. From their target markets to their core capabilities, SKY Advertising collaborated with Boys Electrical Contractors to ensure their website easily gives potential partners decision-making information on their capabilities and value. Not only is its framework performance driven for multiple devices, the website is user-friendly on the backend for updates and analytics tracking, but it is easy to navigate and makes gathering information on the company a breeze.

Featured: boyselectrical.com

AWARD WINNING WORK

Since 2016, SKY Advertising has partnered with Boys Electrical Contractors to design impactful presentations on their projects for submission to the Associated Builders and Contractors, Excellence in Construction Awards. This involves creative packaging and presentation of project specs and solutions, often with such details as custom tabs or laser cut binders to reinforce their project and their brand reputation for excellence. Yearly, they have won an Eagle Award powering them to a leadership role in their industry.

boys binders isolated

AWARD WINNING WORK

Since 2016, SKY Advertising has partnered with Boys Electrical Contractors to design impactful presentations on their projects for submission to the Associated Builders and Contractors, Excellence in Construction Awards. This involves creative packaging and presentation of project specs and solutions, often with such details as custom tabs or laser cut binders to reinforce their project and their brand reputation for excellence. Yearly, they have won an Eagle Award powering them to a leadership role in their industry.

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